Cookie Policy

Last Updated: June 25, 2026

1. Introduction

Welcome to Tatte's Cookie Policy. This document is designed to help you understand what cookies are, how we use them on our website tattebakerycafe.rest, and the choices you have regarding their use. At Tatte, we are committed to being transparent about the technologies we use to enhance your online experience and to ensure that you can make informed decisions about your privacy.

As a food business operating in the United States, we comply with applicable privacy laws and regulations, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing unfair or deceptive practices. Where applicable, we also follow guidelines set by the FTC regarding online tracking and digital advertising.

This Cookie Policy should be read alongside our Privacy Policy, which provides a broader explanation of how we collect, use, and protect your personal information.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. These files are created by your web browser and contain certain information, such as a unique identifier, that allows a website to recognize your device during future visits.

Cookies serve many purposes. Some cookies are essential for a website to function correctly, while others help improve performance, remember your preferences, or deliver targeted advertising. Cookies do not typically contain personally identifiable information by themselves; however, when combined with other data we collect, they may be linked to you as an individual.

2.1 How Do Cookies Work?

When you visit tattebakerycafe.rest, our web server sends a cookie to your browser, which stores it on your device. On your next visit, your browser sends this cookie back to our server, allowing us to recognize your device and recall certain information about your previous visit. This process enables us to deliver a more personalized and consistent experience across sessions.

Cookies can be set by the website you are visiting — these are called "first-party cookies" — or by third-party services operating on that website, such as advertising networks or analytics providers — these are called "third-party cookies."

2.2 Other Tracking Technologies

In addition to cookies, we may also use other tracking technologies, including:

  • Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that allow us to track user activity and measure campaign effectiveness.
  • Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
  • Session Storage: Temporary data storage that is cleared when the browser session ends.
  • Scripts: JavaScript code that collects information about how you interact with our website.

3. Types of Cookies We Use

We categorize the cookies used on tattebakerycafe.rest into four main types: Essential, Functional, Analytics, and Advertising. Below is a detailed explanation of each type.

3.1 Essential Cookies

Essential cookies are strictly necessary for our website to function properly. Without these cookies, certain features of the site — such as navigation, secure login areas, or the shopping cart — would not work. These cookies do not collect any personal information that could be used for marketing purposes and cannot be turned off in our systems. They are usually set only in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms.

Because these cookies are necessary for the operation of our website, they are exempt from consent requirements under most privacy frameworks.

3.2 Functional Cookies

Functional cookies enable our website to remember choices you make and provide enhanced, more personalized features. For example, these cookies may be used to remember your language preferences, your location, or your previously entered information in forms, so you do not have to re-enter it each time you visit. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

3.3 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information about website usage. These cookies allow us to measure and improve the performance of our site by understanding which pages are most popular, how visitors move through our site, and where they came from. We primarily use Google Analytics for this purpose.

The data collected by analytics cookies is aggregated and anonymous, meaning it cannot be used to identify you personally.

3.4 Advertising Cookies

Advertising cookies (also known as targeting cookies) are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies remember that you have visited our website and may share this information with third parties, such as advertisers.

We use Google Ads cookies and may use other third-party advertising platforms to deliver targeted content to users who have previously visited our site (a practice known as "remarketing" or "retargeting").

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on tattebakerycafe.rest, including their names, purposes, types, and durations.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how you use our website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how you use our website. Used to distinguish users across sessions. Analytics 24 hours
_gat Google Analytics Used to throttle request rate to Google Analytics servers, limiting data collection on high-traffic websites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversion and links ad clicks to website actions. Advertising 90 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Advertising 90 days
fr Facebook / Meta Used by Facebook to deliver, measure, and improve the relevance of ads. Advertising 3 months
_session_id tattebakerycafe.rest Maintains your session state across page requests. Essential for website navigation and user experience. Essential Session
cookie_consent tattebakerycafe.rest Stores your cookie consent preferences so that you are not asked repeatedly on every visit. Essential 1 year
lang_pref tattebakerycafe.rest Saves your language preference to ensure the website is displayed in your preferred language on return visits. Functional 1 year
recently_viewed tattebakerycafe.rest Keeps track of menu items or pages you have recently visited to enhance your browsing experience. Functional 30 days
cart_token tattebakerycafe.rest Maintains the contents of your online order or shopping cart between sessions. Essential 7 days
_hjid Hotjar Sets a unique ID for the session, allowing the website to obtain data about visitor behavior for statistical purposes. Analytics 1 year
_hjFirstSeen Hotjar Identifies if the user has visited the website before or if it is a new visitor. Analytics 30 minutes
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's advertisements. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted advertisements. Advertising 6 months

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in several ways, as described below. Please note that restricting cookies may impact the functionality of our website and your overall experience.

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:

  • Block all cookies
  • Block only third-party cookies
  • Clear cookies when you close the browser
  • Notify you when a cookie is being set, allowing you to decide whether to accept it

Below are links to cookie management instructions for the most popular browsers:

Please be aware that restricting cookies through browser settings will affect all websites you visit, not just tattebakerycafe.rest.

5.2 Opt-Out Tools for Specific Services

You can use the following dedicated opt-out tools provided by our third-party service providers to manage how they track your activity:

Google Analytics Opt-Out

To prevent Google Analytics from collecting data about your website visits, you can install the Google Analytics Opt-Out Browser Add-on. This add-on instructs Google Analytics JavaScript not to send information to Google Analytics servers.

Google Ads and Personalized Advertising Opt-Out

To opt out of personalized advertising by Google, visit the Google Ads Settings page. You can also use the Digital Advertising Alliance (DAA) Opt-Out Tool to opt out of interest-based advertising from participating companies.

Facebook / Meta Opt-Out

To manage your ad preferences on Facebook, visit Facebook Ad Preferences. If you are not a Facebook user, you can opt out of Facebook's use of data for advertising purposes by visiting Your Online Choices.

Network Advertising Initiative Opt-Out

The Network Advertising Initiative (NAI) provides an opt-out tool that allows you to opt out of targeted advertising from NAI member companies. Visit the NAI Opt-Out Page to manage your preferences.

Hotjar Opt-Out

To prevent Hotjar from collecting data about your behavior on our website, you can opt out by visiting Hotjar's Opt-Out Page.

5.3 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. Our website does not currently alter its data collection practices in response to DNT signals, but we will continue to monitor developments in this area and update our practices accordingly.

5.4 Mobile Device Settings

If you access our website through a mobile device, you may also control interest-based advertising through your device's settings:

  • iOS (Apple): Navigate to Settings > Privacy & Security > Tracking to limit ad tracking.
  • Android (Google): Navigate to Settings > Google > Ads to opt out of personalized ads.

6. Impact of Disabling Cookies

While you have the right to refuse or disable cookies, doing so may have a significant impact on your experience when using our website. The specific consequences depend on the type of cookie you disable:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may be unable to navigate between pages, access secure areas, complete online orders, or use essential features. We strongly advise against disabling these cookies.
Functional Cookies The website will still work, but some features will be less personalized. Your preferences (such as language or saved items) will not be remembered between visits, requiring you to re-enter information each time.
Analytics Cookies We will be unable to track website performance or understand how visitors use our site. This does not directly affect your experience but limits our ability to improve the website over time.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. Disabling advertising cookies does not prevent advertising; it only makes ads less targeted.

7. Third-Party Cookies and External Links

Our website may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy or cookie policies. We encourage you to review the cookie policies of any third-party websites you visit.

Third-party services currently integrated into our website that may place cookies include:

  • Google LLC — Analytics, Advertising, Maps
  • Meta Platforms, Inc. (Facebook) — Social media sharing, advertising
  • Hotjar Ltd. — User behavior analytics
  • Online ordering and reservation platforms — As applicable to our food service operations

8. California Privacy Rights (CCPA / CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information, including data collected through cookies. These rights include:

  • Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including information collected via cookies.
  • Right to Delete: You have the right to request the deletion of personal information we have collected from you, including cookie-related data.
  • Right to Opt-Out of Sale or Sharing: If we sell or share your personal information (including cookie-derived data) with third parties for cross-context behavioral advertising, you have the right to opt out. You may exercise this right by using the opt-out tools listed in Section 5.2 above or by contacting us directly.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
  • Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.

To exercise any of these rights, please contact us using the information provided in Section 10 of this policy.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, updates to applicable laws, or improvements to our practices. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by providing a more prominent notice on our website or via email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of tattebakerycafe.rest after any changes to this policy constitutes your acceptance of the updated terms.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. We are committed to addressing your inquiries in a timely and transparent manner.

Tatte — Contact Information

When contacting us about cookie-related matters, please include "Cookie Policy Inquiry" in the subject line of your email so that we can direct your request to the appropriate team member.